Freshpet is a pet food company built around fresh ingredients and a strong commitment to research and real-world health outcomes for pets. In 2025, Freshpet attended a major veterinary and pet products convention in Orlando, Florida, and brought in Glowing Moon Media for three days of event video coverage focused on one goal: capturing the voices of the people who trust their product most.

We recorded testimonials from veterinarians and vet technicians who could speak to Freshpet's product from a scientific and pet health perspective, alongside testimonials from pet owners and pet care professionals sharing real stories of how Freshpet food impacted the health of animals they cared for. While on site, we also recorded Freshpet's two in-house nutritionists, who walked through the research and process behind the product, giving Freshpet an insider perspective to pair with the outside validation. From the event, we delivered a highlight recap video alongside individual testimonial videos that Freshpet's marketing team could distribute across platforms on an ongoing basis.

What was the strategic value of this content?

1. The veterinary and vet tech testimonials gave Freshpet credible, third-party validation from the scientific and pet health community, directly supporting their core brand message that their product is backed by research and trusted by professionals.

2. The pet owner and pet care professional testimonials added an emotional, real-world layer to that scientific credibility, showing the tangible impact of the product on the health and lives of pets.

3. The individual testimonial videos gave Freshpet's marketing team a library of digital content they could distribute across platforms over time, extending the reach and momentum of a single event far beyond the three days it took place.