Mann Lake Bee & Ag Supplies
Mann Lake Bee & Ag Supply is a large agricultural supply company, and at the start of 2023, they came to Glowing Moon Media with one of the most ambitious projects we'd taken on at the time. Over three days of filming, the original scope called for roughly 12 videos covering product tutorials and brand content. By the end of production, that scope had grown to 34 finished videos.
The output included product tutorials, product showcase videos, brand videos, and dedicated About Us videos built specifically for their website's About page as a complement to their broader brand story. The result was a near-complete buildout of Mann Lake's YouTube channel in a single production cycle, paired with updated brand and About Us content for their website that spoke directly to the company's mission and values.
The product tutorial videos were designed to serve two purposes at once. First, they gave new customers a clear resource for understanding how to use their products, supporting a smoother path to customer success from the moment of purchase. Second, they created an interconnected video ecosystem where customers could move from one tutorial to the next, building a sense that Mann Lake's support extended well beyond the point of sale.
What was the strategic value of this content?
Populating an entire YouTube channel in one production cycle gave Mann Lake an immediate, comprehensive content library, the kind of foundation that would typically take months to build through ad hoc production.
The product tutorials supported customer success from day one, giving new customers the resources they needed to get the most out of their purchase without requiring additional support from Mann Lake's team.
The interconnected library of tutorials supported long-term customer retention, creating an ecosystem where customers could continue finding value and support well after their initial purchase.
The brand and About Us videos gave Mann Lake's website content that reflected the company's mission and values, reinforcing their identity to both new and returning customers.