Content Videography…How Much Does it Cost ?
3 minute read
The cost of producing a video is predominantly determined by the time required to capture your storyline into film. At Glowing Moon Media, we strive to capture your business story and create an appealing storyline about your product or services. We specialize in creating budget conscious - high quality video assets for your digital needs. Let’s schedule a free consultation and talk about it! We will provide you with production recommendations and a quote that aligns with your budget expectations.
Why Video
Video has several advantages over other forms of content in terms of marketing and advertising. First, video is more engaging and captures the attention of the audience better than written or still image content. Second, video can convey complex information and emotions in a more effective way, helping to build a connection with the audience. Third, video is versatile and can be used across different platforms, including websites, social media, and television. Fourth, video provides measurable results through analytics, allowing marketers to track its impact and make data-driven decisions
When considering video marketing, the most important consideration before getting into production is to align your content with a larger purpose or goal. For instance, certain types of video content are better suited to specific goals than others. “About Us” videos work well for brand awareness, while product demonstration videos often drive purchases.
At Glowing Moon Media we will help you develop a creative storyline and capture it on film. Some of the different types of videos use to convey your business marketing goal are:
Branding Videos: Your business first impression online is your Home Page. It may be your only opportunity to showcase your brand, to tell potential clients what is so unique about your business that sets your brand apart from your competition.
This video was designed to showcase the experience of recording at Harmonic Factory Recording Studio.
Educational and How To Videos: One of the best ways to convince customers to turn to your brand is to position yourself as an expert in your field. These videos are used to demonstrate to your audience how your product or service may help them find solutions to their needs. Other uses for educational videos include training videos and e-learning tutorials for employees and on-line courses.
Product videos: Explaining your product features in a video is one of the best sales tools and an effective way to communicate key points and ideas about your business product or service.
Explainer Videos: You want to use this type of video to highlight how your product or service will provide a solution to your customer or client’s needs. The information is delivered in a clear and efficient way.
Organic social video posts: Creates personal, authentic content that inspires or builds community. They are short-form videos crafted specifically to drive engagement actions and captivate your customers and clients on social networks.
Video shared via email newsletters: Videos are great in email newsletters too! They announce an event or a product launch, send along bonus content to your subscribers, or show them a sneak peek at something you have been working on.
Music Videos: Music videos aim to promote an artist, album or single release by capturing and engaging performance or artistically narrating the music lyrics. The visual and audio experience must express the artist and songwriter vision and engage the audience and fans alike.
Event Videos: Event Videos capture weddings, family, and other social events where people come to celebrate. They are used to promote upcoming corporate events and those that have occurred. They are edited to create a video that tells the story. You can also livestream an event.
Pricing
How much an individual video costs is predominately determined by the time required to capture your storyline into film. Additional cost is incurred when complex and diverse filming environments are desired. The average 2-5-minute video will cost between $1,000 - $3,000 to produce and will take about 2-4 weeks to edit. Short format video suitable for social media typically cost less than $500 to produce while explainer and product demonstration video in a single site or studio will cost $500 - $1,500 with 1-2 weeks to produce and edit. Videos requiring multiple sites and days to produce or the need for custom animation or graphics will increase the production cost.
At Glowing Moon Media, we strive to capture your business story and create an appealing storyline about your product or services. We specialize in creating budget conscious - high quality video assets for your digital needs.
Ready for your free consultation and estimate? Then contact us or book it now!
